Bourne Leisure is one of the largest providers of holidays and holiday home ownership in the UK. Its brands (Haven, Butlins and Warner Leisure Hotels) are amongst the most recognised within the UK holiday market. They own and operate leisure assets on 6,500 acres of some of the best real estate in the country. Every years more than 4 million families go on holiday to one of their parks, resorts or hotels.
In 2015 Bourne Leisure made the decision to deploy a wired and wireless broadband internet service. After an intensive and competitive process, they selected Billforward to help them manage and monetise the access to internet connectivity across the entire estate.
Bourne Leisure has numerous customer groups in different locations, many of whom are entitled to free internet access and have multiple choices for internet speed and data volume to bill for. These factors made this a highly complex use case for Billforward.
By integrating Bourne Leisure’s CRM systems and those of their internet service provider, Billforward has ensured that the right products and prices are presented to the right customers, no matter which one of Bourne’s 72 sites they are visiting.
It also gives Bourne Leisure real time visibility of internet revenue, and the ability to carry out A/B testing to maximise revenue. Advanced charting shows trends of customer usage and activity, via an integration with Chartmogul.
Without having a robust and dependable billing platform, which could handle such a high level of complexity, Bourne Leisure would not have been able to effectively monetise its network or guarantee the return on investment. Being able to deliver different levels of both free and paid for internet access to its guests in such a highly competitive industry has given Bourne Leisure a significant strategic advantage.